Upload Video to Facebook to Get the Most View
How practise you get the most YouTube views possible on Facebook? And what are YouTube'south own tips on the discipline? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, with your hosts:
- Dane Golden: Octoly | Twitter | LinkedIn
- Tim Schmoyer: VideoCreators | ReelSEO | Twitter
- Jeremy Vest: VidPow | Facebook | Twitter
Tip #1: The Fundamentals of YouTube Sharing on Facebook
To share a YouTube video on Facebook, people usually but copy and paste the URL from YouTube to Facebook or they click the "share on Facebook icon" within YouTube or another social sharing option on another web page. Some people may also have tried uploading images in Facebook and adding a link to the YouTube video in the Facebook paradigm description.
Jeremy has done some research on Facebook sharing of YouTube and constitute that out the height YouTube viral videos from 2013, virtually all had a very significant pct of the audience that viewed the video on Facebook. There'due south been a correlation over the years betwixt sharing and liking on Facebook and "viral videos." Only that effect is a little less in 2014 going in to 2015.
A recent SocialBakers report says that Facebook-native video is overtaking YouTube video on the Facebook platform. Only Jeremy remains unconvinced as the research doesn't seem too extensive. Tim Schmoyer goes further to say he feels SocialBakers studies are mostly too skewed towards Facebook and doesn't feel the numbers add up. Facebook video is not the same as YouTube video, so it's like comparison apples to oranges with attain and views.
Tip #two: Get the Most YouTube Video Views on Facebook
Dane Gilt says that YouTube product manager Andy Stack recently wrote a very popular mail service, ironically, on Facebook, called "How to successfully promote YouTube videos in the Facebook feed (Pro Tip)". A month ago Andy ran an experiment in which he posted a link to a new YouTube video in Facebook, and a regular post, instead mentioning the video in the comments.
Results: He got about 4X as many comments saying "I saw it" in the post without a YouTube link than in the post with the link. Andy says this confirms what he says is mostly known, that:
- Facebook give prominence to posts with videos uploaded straight to Facebook.
- After Facebook-native video, Facebook gives secondary importance to posts with images uploaded direct to Facebook.
- After native images, Facebook prioritizes text-just posts.
- At the lowest priority, Facebook prioritizes posts with a YouTube link.
Andy writes that "Your YouTube video link is initially getting suppressed in your audience's feeds." And then what should you do if you want to share a YouTube video, and make coin from the ads that run on it, and not have it suppressed initially? Here are Andy Stack's recommended steps for posting a YouTube video to Facebook:
Tips for Posting a YouTube Video to Facebook
- Have a big-sized image snapshot/screengrab of the video that is catchy or matches the video's thumbnail. Or with a trivial more effort you can brand a curt video teaser snippet of your full-length video.
- The kickoff affair y'all do to a new Facebook post is upload that image. Or upload the video teaser for improve results.
- Accept the YouTube URL for the video and "disguise" it through a URL shortener, like bitly.com. Bonus points for using Bitly for a short URL of a playlist that starts with that video, considering y'all'll increase lookout time on your YouTube channel considering your next video in the playlist will automatically start afterward the first one ends.
- Write the text in your Facebook mail service and paste in the shortened URL for the video or playlist. You take to upload the photograph first so it registers as a photograph. Y'all can't postal service the link offset considering Facebook will recognize information technology as a YouTube video, even though y'all've posted it as Bitly link.
- Post it.
The More Facebook Users Watch a Video, The More Popular information technology Becomes
Facebook increases the viewability of your video post every bit interaction increases. So the more interaction that occurs with the post, the more exposure information technology will get in the feeds of Facebook users. But non all social actions on Facebook carry the virtually weight in getting it promoted. "Shares" have the biggest value in this formula, and so after posting, exist sure to share the video with a someone. Comments have the 2nd highest value and likes have the 3rd highest value.
The Bitly URL shortener play a joke on is aimed at helping YouTubers get more advertisement views because instead of showing the video on Facebook, it takes the user to run into information technology on YouTube.com, where more ads appear, including display ads.
Interesting side notation: Andy notes that on the YouTube watch folio, display ads are often the No. 1 or No. 2 ad format for driving revenue for creators, despite their depression-CPM rate. Additionally, fewer In-Stream ads will announced when a video is played inside the Facebook timeline. Jeremy agrees with these tips and says "This is the globe I live in. It'due south pretty tedious merely this is almost every unmarried affair I do." He besides will often add a few bucks of Facebook promotion to grease the wheels and go the postal service going.
Tip#3: Getting the Near out of YouTube Videos on Facebook
Tim Schmoyer agrees with Andy Stack's recommendations in some ways but has some variations on the method that he has tested. He agrees that unless you're going to upload the video to Facebook, the 2d all-time option is to upload the photo. But he doesn't think you have to shorten it, because it's unlikely that Facebook buries YouTube.com URLs vs. Bitly links. Regardless, the image still works the best in sending people to the watch folio.
What Andy didn't mention was that Facebook made a change to EdgeRank a few weeks ago where and then many people were doing these "click link photos" that Facebook has now said that posts with photos with links in the description will at present be suppressed. This means that they will make it evidence up less in people's Facebook feeds than images without a link. Even with the change, Tim says information technology's all the same the best method for sharing videos on Facebook.
Tim says you can also upload a teaser video like Andy said, and employ a call-to-action at the end of the Facebook video where people tin can click to lookout more than, which works on desktop or mobile. Tim has tried taking the start 20-30 seconds of his videos, upload directly to Facebook, and end with a cliffhanger so people will click. Only the click-through charge per unit is very low.
So far, the numbers are non promising. Facebook videos have views, machine-plays, and user-initiated playbacks. Tim finds that user-initiated playbacks for Facebook video is effectually one per centum. In one instance, a Facebook video has reached 836 people and the post details show that were but iv clicks to play the video, a much lower view rate than on YouTube.
Jeremy says that people do a lot of liking on Facebook, but the appointment, getting people to take action, is depression in general, regardless of the content type. Tim says that he gets more likes on a Facebook video post than views – people may passively like things merely not actually watch. Lastly, both Tim and Jeremy strongly recommend using Facebook's tagging function with images as it volition show up to their friends and followers.
Most the Author
Dane Gold
stewarteavelifire.blogspot.com
Source: https://tubularinsights.com/youtube-views-via-facebook/
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